Fashion

The art of fashion for Hera Limniotaki

Hera Limniotaki was born and raised in Heraklion, Crete. At the age of 18 she moved to Thessaloniki to study English Language and Literature at the Aristotle University and after completing her studies she returned to Crete to work in the family business as an English teacher. Several years later she will reboot, in Athens this time, to realize her dream that has always been fashion design. She studied at Veloudaki’s school (2008-2010) and directly after the end of her studies, she founded the brand H-ēra. She entered dynamically in the fashion industry taking part in the fashion week in Athens for 3 consecutive seasons- winning in fact the prize «Best Catwalk Award» at the 11th Athens Exclusive Designers Week – but also in other events such as the «The DoitEco Project», the first ecological fashion show in Greece. She continued creating pret-a-porter collections and making collaborations with shops in Greece and Cyprus and today, apart from the showroom she has in Kifissia, she has her own online shop (www.h-era.com).
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  • What is for your to design clothes?

Lifestyle.

  • At what age did you realize that you wanted to be a fashion designer and on what occasion?

I think I always wanted to be a fashion designer. The occasion to make my dream come true was just the beginning of the crisis in Greece. I took the risk with something I consider as an art and I did it.

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  • Who or what influences and inspires you?

Good friends and life itself with its constant twists.

  • What is beauty to you?

It means personality, freedom and get along with yourself.

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  • What is your favorite material and color and what style do you love to recreate every season in any form?

The unstructured, polymorphic dresses are essential for all seasons and in all occasions. With the right accessories they can fit from morning till night. My favorite colors are emerald green and black in wightless fabrics that give movement to the garment and of course the image of the bohemian, bold woman who takes initiatives and lives life to the fullest.

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  • According to the fashion’s trend, which is the garment that every woman should have in her wardrobe for 2015-2016?

The Blazers dress- dynamism and feminity all in one.

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  • Who is your favorite fashion designer?

This time I study the architecture and strength of the works of Rei Kawakubo.

Kawakubo, in Tokyo this year.
  • What is the future of fashion in Greece with the difficulties we face?

In the country of the economic downturn, the Greek brand name is evaluated for its quality and make a big splash.

 

  • A word or a feeling that you hate?

Defeatism, «it can’t be done»: words accompanied by immobility.

  • In what era would you like to live?

Exactly where I live now. Never before have we had so many options and so much freedom to create. Whether we exploit it properly is another matter …

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Thank you Hera!
You can see more of her creations on her site.


Editing: Eleftheria Vonaparti – Translated by: Gretel Athanasiou

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